Andy Nightingale, VP of Product Advertising and marketing at Arteris – Interview Collection

Andy Nightingale, VP of Product Advertising and marketing at Arteris is a seasoned international enterprise chief with a various background in engineering and product advertising and marketing. He’s a Chartered Member of the British Pc Society and the Chartered Institute of Advertising and marketing, and has over 35 years of expertise within the high-tech {industry}.

All through his profession, Andy has held a spread of roles, together with engineering and product administration positions at Arm, the place he spent 23 years. In his present position as VP of product advertising and marketing at Arteris, Andy oversees the Magillem system-on-chip deployment tooling and FlexNoC and Ncore network-on-chip merchandise.

Arteris is a catalyst for system-on-chip (SoC) innovation because the main supplier of semiconductor system IP for the acceleration of SoC improvement. Arteris Community-on-Chip (NoC) interconnect mental property (IP) and SoC integration expertise allow increased product efficiency with decrease energy consumption and sooner time to market, delivering confirmed flexibility and higher economics for system and semiconductor corporations, so revolutionary manufacturers are free to dream up what comes subsequent.

Together with your in depth expertise at Arm and now main product administration at Arteris, how has your perspective on the evolution of semiconductor IP and interconnect applied sciences modified over time? What key developments excite you essentially the most at the moment?

It’s been a unprecedented journey—from my early days writing check benches for ASICs at Arm to serving to form product technique at Arteris, the place we’re on the forefront of interconnect IP innovation. Again in 1999, system complexity quickly accelerated, however the focus was nonetheless totally on processor efficiency and important SoC integration. Verification methodologies had been evolving, however interconnect was typically seen as a hard and fast infrastructure—needed however not strategic.

Quick-forward to at the moment and interconnect IP has turn out to be a important enabler of SoC (System-on-Chip) scalability, energy effectivity, and AI/ML efficiency. The rise of chiplets, domain-specific accelerators, and multi-die architectures has positioned immense stress on interconnect applied sciences to turn out to be extra adaptive, revolutionary, bodily, and software-aware.

Some of the thrilling developments I see is the convergence of AI and interconnect design. At Arteris, we’re exploring how machine studying can optimize NoC (Community-on-Chip) topologies, intelligently route information visitors, and even anticipate congestion to enhance real-time efficiency. This isn’t nearly velocity—it is about making techniques extra revolutionary and responsive.

What excites me is how semiconductor IP is turning into extra accessible to AI innovators. With high-level SoC configuration IP and abstraction layers, startups in automotive, robotics, and edge AI can now leverage superior interconnect architectures without having a deep background in RTL design. That democratization of functionality is big.

One other key shift is the position of digital prototyping and system-level modeling. Having labored on ESL (Digital System Stage) instruments early in my profession, it’s rewarding to see these methodologies now enabling early AI workload analysis, efficiency prediction, and architectural trade-offs lengthy earlier than silicon is taped out.

Finally, the way forward for AI depends upon how effectively we transfer information—not simply how briskly we course of it. That’s why I consider the evolution of interconnect IP is central to the subsequent era of clever techniques.

Arteris’ FlexGen leverages AI pushed automation and machine studying to automate NoC (Community-on-Chip) topology era. How do you see AI’s position evolving in chip design over the subsequent 5 years?

AI is essentially remodeling chip design, and over the subsequent 5 years, its position will solely deepen—from productiveness help to clever design companion. At Arteris, we’re already residing that future with FlexGen, the place AI, formal strategies, and machine studying are central to automating Community-on-Chip (NoC) topology optimization and SoC integration workflows.

What units FlexGen aside is its mix of ML algorithms—all mixed to initialize floorplans from pictures, generate topologies, configure clocks, scale back Clock Area Crossings, and optimize the connectivity topology and its placement and routing bandwidth, streamlining communication between IP blocks. Furthermore, that is all performed deterministically, that means that outcomes might be replicated and incremental changes made, enabling predictable best-in-class outcomes to be used circumstances starting from AI help for an skilled SoC designer to creating the proper NoC for a novice.

Over the subsequent 5 years, AI’s position in chip design will shift from helping human designers to co-designing and co-optimizing with them—studying from each iteration, navigating design complexity in real-time, and in the end accelerating the supply of AI-ready chips. We see AI not simply making chips sooner however making sooner chips smarter.

The semiconductor {industry} is witnessing speedy innovation with AI, HPC, and multi-die architectures. What are the most important challenges that NoC design wants to resolve to maintain up with these developments?

As AI, HPC, and multi-die architectures drive unprecedented complexity, the most important problem for NoC design is scalability with out sacrificing energy, efficiency, or time to market. Right this moment’s chips function tens to a whole lot of IP blocks, every with completely different bandwidth, latency, and energy wants. Managing this variety—throughout a number of dies, voltage domains, and clock domains—requires NoC options that go far past guide strategies.

NoC answer applied sciences akin to FlexGen assist tackle key bottlenecks: minimizing wire size, maximizing bandwidth, aligning with bodily constraints, and doing the whole lot with velocity and repeatability.

The way forward for NoC should even be automation-first and AI-enabled, with instruments that may adapt to evolving floorplans, chipset-based architectures, and late-stage adjustments with out requiring full rework. That is the one strategy to preserve tempo with trendy SoCs’ huge design cycles and heterogeneous calls for and guarantee environment friendly, scalable connectivity on the coronary heart of next-gen semiconductors.

The AI chipset market is projected to develop considerably. How does Arteris place itself to help the rising calls for of AI workloads, and what distinctive benefits does FlexGen supply on this house?

Arteris will not be solely uniquely positioned to help the AI chiplet market however has been doing this already for years by delivering automated, scalable Community-on-Chip (NoC) IP options purpose-built for the calls for of AI workloads together with Generative AI and Massive Language Fashions (LLM) compute —supporting excessive bandwidth, low latency, and energy effectivity throughout more and more complicated architectures.  FlexGen, as the most recent addition to the Arteris NoC IP lineup, will play an much more important position in quickly creating optimum topologies finest fitted to completely different large-scale, heterogeneous SoCs.

FlexGen gives incremental design, partial completion mode, and superior pathfinding to dynamically optimize NoC configurations with out full redesigns—important for AI chips that evolve all through improvement.

Our clients are already constructing Arteris expertise into multi-die and chiplet-based techniques, effectively routing visitors whereas respecting floorplan and clock area constraints on every chiplet. Non-coherent multi-die connectivity is supported over industry-standard interfaces offered by third- celebration controllers.

As AI chip complexity grows, so does the necessity for automation, adaptability, and velocity. FlexGen delivers all three, serving to groups construct smarter interconnects—sooner—to allow them to give attention to what issues: advancing AI efficiency at scale.

With the rise of RISC-V and customized silicon for AI, how does Arteris’ strategy to NoC design differ from conventional interconnect architectures?

Conventional interconnect architectures had been primarily constructed for fixed-function designs, however at the moment’s RISC-V and customized AI silicon demand a extra configurable, scalable, and automatic strategy than a modified one-size-fits-all answer. That’s the place Arteris stands aside. Our NoC IP, particularly with FlexGen, is designed to adapt to the range and modularity of contemporary SoCs, together with customized cores, accelerators, and chiplets, as talked about above.

FlexGen allows designers to generate and optimize topologies that mirror distinctive workload traits, whether or not low-latency paths for AI inference or high-bandwidth routes for shared reminiscence throughout RISC-V clusters. Not like static interconnects, FlexGen’s algorithms tailor every NoC to the chip’s structure throughout clock domains, voltage islands, and floorplan constraints.

In consequence, Arteris allows groups constructing customized silicon to maneuver sooner, scale back danger, and get essentially the most from their extremely differentiated designs—one thing conventional interconnects weren’t constructed to deal with.

FlexGen claims a 10x enchancment in design iteration velocity. Are you able to stroll us via how this automation reduces complexity and accelerates time-to-market for System-on-Chip (SoC) designers?

FlexGen delivers a 10x enchancment in design iteration velocity by automating a few of the most complicated and time-consuming duties in NoC design. As an alternative of manually configuring topologies, resolving clock domains, or optimizing routes, designers use FlexGen’s bodily conscious, AI-powered engine to deal with these in hours (or much less)—duties that historically took weeks.

As talked about above, partial completion mode can mechanically end even partially accomplished designs, preserving guide intent whereas accelerating timing closure.

The result’s a sooner, extra correct, and easier-to-iterate design circulate, enabling SoC groups to discover extra architectural choices, reply to late-stage adjustments, and get to market sooner—with higher-quality outcomes and fewer danger of pricey rework.

One among FlexGen’s standout options is wire size discount, which improves energy effectivity. How does this influence total chip efficiency, significantly in power-sensitive functions like edge AI and cell computing?

Wire size straight impacts energy consumption, latency, and total chip effectivity—each in cloud AI / HPC functions that use the extra superior nodes and edge AI inference functions the place each milliwatt issues. FlexGen’s skill to mechanically reduce wire size—typically as much as 30%—means shorter information paths, decreased capacitance, and fewer dynamic energy draw.

In real-world phrases, this interprets to decrease warmth era, longer battery life, and higher performance-per-watt, all of that are important for AI workloads on the edge or in cell environments and the cloud by straight impacting the whole value of possession (TCO). By optimizing the NoC topology with AI-guided placement and routing, FlexGen ensures that efficiency targets are met with out sacrificing energy effectivity—making it a great match for at the moment and tomorrow’s energy-sensitive designs.

Arteris has partnered with main semiconductor corporations in AI information facilities, automotive, client, communications, and industrial electronics. Are you able to share insights on how FlexGen is being adopted throughout these industries?

Arteris NoC IP sees robust adoption throughout all markets, significantly for high-end, extra superior chiplets and SoCs. That’s as a result of it addresses every sector’s high challenges: efficiency, energy effectivity, and design complexity whereas preserving the core performance and space constraints.

In automotive, for instance, corporations like Dream Chip use FlexGen to hurry up the intersection of AI and Security for autonomous driving by leveraging Arteris for his or her ADAS SoC design whereas assembly strict energy and security constraints. FlexGen’s good NoC optimization and era in information facilities assist handle huge bandwidth calls for and scalability, particularly for AI coaching and total acceleration workloads.

FlexGen supplies a quick, repeatable path to optimized NoC architectures for industrial electronics, the place design cycles are tight and product longevity is vital. Prospects worth its incremental design circulate, AI-based optimization, and talent to adapt rapidly to evolving necessities, making FlexGen a cornerstone for next-generation SoC improvement.

The semiconductor provide chain has confronted important disruptions in recent times. How is Arteris adapting its technique to make sure Community-on-Chip (NoC) options stay accessible and scalable regardless of these challenges?

Arteris responds to produce chain disruptions by doubling down on what makes our NoC options resilient and scalable: automation, flexibility, and ecosystem compatibility.

FlexGen helps clients design sooner and stay extra agile to regulate to altering silicon availability, node shifts, or packaging methods. Whether or not they’re doing by-product designs or creating new interconnects from scratch.

We additionally help clients with completely different course of nodes, IP distributors, and design environments, making certain clients can deploy Arteris options no matter their foundry, EDA instruments, or SoC structure.

By decreasing dependency on anyone a part of the availability chain and enabling sooner, iterative design, we’re serving to clients derisk their designs and keep on schedule —even in unsure instances.

Trying forward, what are the most important shifts you anticipate in SoC improvement, and the way is Arteris making ready for them?

Some of the important shifts in SoC improvement is the transfer towards heterogeneous architectures, chiplet-based designs, and AI-centric workloads. These developments demand way more versatile, scalable, and clever interconnects—one thing conventional strategies can’t sustain with.

Arteris is making ready by investing in AI-driven automation, as seen in FlexGen, and increasing help for multi-die techniques, complicated clock/energy domains, and late-stage floorplan adjustments. We’re additionally centered on enabling incremental design, sooner iteration, and seamless IP integration—so our clients can preserve tempo with shrinking improvement cycles and rising complexity.

Our aim is to make sure SoC (and chiplet) groups keep agile, whether or not they’re constructing for edge AI, cloud AI, or something in between, all whereas offering one of the best energy, efficiency, and space (PPA) regardless of the complexity of the design, XPU structure, and foundry node used.

Thanks for the good interview, readers who want to study extra ought to go to Arteris