I’m now bringing you a Information Science in Advertising — Buyer Base Segmentation (clustering) challenge. It is a high-level challenge that may be utilized in any firm that should perceive the variations amongst its clients. Know that firms are keen 👹 to know who their clients are. Or do you suppose all clients are the identical?
No, clients will not be all the identical. They’ve completely different tastes, completely different preferences, and they’re at completely different phases in life, the place varied product options could maintain kind of significance.
However, Initially, I kindly ask you, should you may 👏 for this challenge, it will assist me lots, actually. I reiterate, this work that I methodically do in displaying and explaining, I do for many who wish to study; if it have been only for me… effectively, it will be a scribble. Anyway, I rely in your help. Getting again to it…
Segmentation teams clients with comparable traits. For example, when contemplating the identical product:
- One buyer may prioritize worth as a result of their present life stage.
- One other may worth high quality over value, understanding the…