Microsoft is worked up to take part at CES 2025, the annual tech occasion with a powerful deal with the automotive business that highlights the tempo of change round electrification, autonomy, in-vehicle techniques, and new mobility entrants. CES gives a superb alternative to be taught extra from our prospects and companions in regards to the alternatives and challenges they face in automotive, mobility and manufacturing—and the impression they’re having. That is additionally a superb time to rejoice the success our prospects have achieved by means of their very own journeys, together with the adoption of automotive-focused agentic and generative AI, as shared in just some of those tales in 2024:
The platform for AI-enabled innovation
A wave of profound transformation is driving fast progress in automotive, mobility and manufacturing, fueled by developments in software program and knowledge. In automotive for instance, autos are actually outlined as a lot by their digital as their bodily content material, a pattern additional accelerated by developments in AI. Generative AI and agentic AI are revolutionizing how autos are designed, manufactured, offered, and used, together with the event of software-defined autos (SDV), superior driver help techniques (ADAS), autonomous driving (AD), and in-vehicle buyer experiences.
The flexibility of software-defined autos and AI have been confirmed to spice up competitiveness, operational effectivity and create new income alternatives. A key to this acceleration is successfully integrating software-driven product lifecycles into automotive product design and growth. Leveraging the Microsoft Azure platform to modernize engineering techniques may help navigate this revolution, enabling shorter growth automobile growth timelines, scale back value, and improved high quality and collaboration.
Powering change throughout automotive, mobility, and manufacturing
Microsoft and our companions are enabling transformation throughout automotive, mobility, and manufacturing in 4 focus areas:
1. Design and engineering
Addressing the wants for authentic gear producers (OEMs) and suppliers to design, construct, take a look at, and validate new autos, and ship them to the market.
- Trendy design and engineering within the cloud
- SDVs
- Linked fleets and merchandise
- Automated driving
- In-vehicle and digital cockpit
2. Manufacturing facility
Enhancing manufacturing unit utilization by means of proactive system-wide visibility and administration, to boost workforce effectivity and security.
- Linked workforce
- Manufacturing facility course of optimization
- Modernized manufacturing unit edge
3. Provide chain
Constructing resiliency and sustainability into the prolonged automotive provide chain to help in sourcing and choice, delivery, and warehousing.
- Visibility and danger administration
- Forecasting and planning
- Warehousing and success
4. Buyer expertise
Creating partaking, differentiated companies and related experiences each inside and out of doors the automobile to ship long-term buyer worth and satisfaction.
- In-vehicle related companies
- Client and industrial advertising and gross sales
- Guarantee, service, and restore
Automotive business highlights for CES 2025
For CES 2025, we’re specializing in design, engineering and automobile expertise in automotive. Under is a number of latest bulletins and collaborations, together with CES and Microsoft Ignite.
Design and engineering—supporting the automotive growth course of with engineering and toolchain help, together with enhancements in necessities and specs.
- PTC: Integrating AI into their software lifecycle administration (ALM) answer, PTC Codebeamer with Codebeamer Copilot, centered on necessities authoring and evaluation.
- Siemens: Siemens and Microsoft convey AI-enhanced NX X to Azure for superior product engineering.
- NVIDIA: Reside classes and showcase at CES.
- Ansys: Meet your engineering objectives with the pace and scale of Ansys Entry on Microsoft Azure, a brand new cloud engineering answer for seamless scalability. Go to Ansys at sales space 6400.
- Kontrol, TÜV SÜD, and Ansys: A digital homologation toolchain to redefine how automotive producers meet world regulatory compliance and security requirements.
- A2MAC1: Offering OEMs with an answer to hurry growth and assembly sustainability objectives by means of enhanced provider choice based mostly on sustainability standards.
Software program outlined automobile, automated driving, and engineering toolchain—(SDV), autonomous driving, in-vehicle/digital cockpit:
- Eclipse Software program Outlined Car: Automotive Open-Supply Summit Might 2025.
- Blackberry QNX: Accelerating constructing, testing and growth of software program outlined autos within the cloud for automakers. Go to QNX at sales space 4224.
- Cognata and Ansys: Collaborating on a web-based digital surroundings to check and validate automated driver help techniques, and autonomous automobile functionalities that mimic real-world situations. Go to Cognata at sales space 6779.
- dSpace: In collaboration with GitHub on generative AI utilization for software-in-the-loop (SIL) testing and digital digital management unit (V-ECU) growth to help in additional environment friendly validation pipelines. Go to dSpace at sales space 4500.
- Excelfore: Enhancing long-term product lifecycle administration by means of generative AI supported automotive over-the-air (OTA) campaigns for automobile software program updates and options.
- Harman Automotive: Collaborating on new software program merchandise to energy the way forward for Automotive. Go to Harman at sales space C18604a.
- Bosch: For safer roads: Bosch groups up with Microsoft to discover new frontiers with generative AI. Go to Bosch at sales space C16203.
In-vehicle—digital cockpit and superior AI assistants for driver security, comfort, and enhanced expertise.
Safety—Car cybersecurity and lifecycle administration
- CyberArk & Machine Authority: Creation of a Nationwide Institute of Requirements and Expertise (NIST) reference structure for Web of Issues (IoT) safety to make sure strong manufacturing unit and edge surroundings safety, entry administration, and system lifecycle safety.
- Cymotive Applied sciences: Asserting a brand new automotive vulnerability administration system accessible on the Azure Market.
- VicOne: Collaborating to offer builders of car software program with proactive safety of car firmware to make sure end-to-end safety throughout the automotive software program lifecycle.
New tailored AI fashions for business
Tailored AI fashions, developed in collaboration with business companions, develop our business capabilities and allow organizations to handle their distinctive wants extra precisely and successfully.
Adaptive cloud
At Ignite 2024, Microsoft made a wide range of thrilling bulletins relating to how prospects can achieve a aggressive benefit with a unified method to knowledge and AI: gather knowledge from any supply, course of and analyze that knowledge domestically and globally for AI-enabled insights wherever, and securely share these insights with workers and the ecosystem.
New business reference architectures—offering a sooner path to worth
At CES 2025, we’re asserting six new reference architectures, and updates to beforehand launched reference architectures. Study extra about our reference architectures.
New AI Agent reference architectures for 2025
- Autonomous automobile operations
- Digital cockpit
- Mobility brokers
- Linked mobility
- Software program outlined automobile
Updates to beforehand launched reference architectures
- Azure innovation accelerator
- Digital promoting
- Unified view of the client
- Product lifecycle administration (PLM) on Azure
Business-aligned reference architectures can be found by means of our companion ecosystem and Microsoft Business Options Supply. They supply important steerage for engineers and designers to leverage an outlined framework, supporting a big selection of situations, in the end offering a sooner path to worth.
Microsoft in mobility and manufacturing industries
Study extra about Microsoft in Mobility and Manufacturing.
Study extra about Microsoft reference architectures for Mobility and Manufacturing, together with our Mobility reference structure updates for CES 2025.
Because the Company Vice President of Manufacturing & Mobility at Microsoft, Dayan Rodriguez leads the gross sales technique and imaginative and prescient throughout these industries to speed up development, construct differentiated choices and drive new enterprise outcomes for purchasers and companions. Beforehand, Dayan served as world vice chairman and common supervisor for Honeywell Industrial Automation. Dayan enjoys spending time with household, touring, studying, studying, making use of new applied sciences and staying energetic by means of numerous water sports activities actions.
Because the Product Advertising Director for the Mobility Business, Aaron Lee oversees Microsoft’s advertising efforts for the automotive, journey, transportation, and hospitality sub-verticals. He goals to assist prospects perceive how the Microsoft Cloud and Microsoft’s companion networks can resolve among the business’s hardest issues and create a extra sustainable future.