Prior to now 12 months we skilled important transformation, pushed by AI, impacting the world and the tech business in dynamic methods. In almost each dialog I’ve with companions, we talk about how AI is delivering quicker time to worth for purchasers throughout almost each business and opening new prospects and big financial potential. In truth, IDC tasks that generative AI will add almost $10 trillion to world GDP over the subsequent decade.1
As we glance towards Microsoft’s fiftieth 12 months, we stay dedicated to empowering each individual and each group on the planet to attain extra. We’re proud to guide AI transformation and ship a reliable AI platform for purchasers and companions to boost their companies, enhance productiveness, and drive enterprise success. Microsoft Copilot, the Copilot stack, and Copilot+ PCs are pioneering the best way in alignment with our dedication to safety. Collectively, these instruments present essentially the most refined platform for leveraging knowledge and creating AI options that ship safe, transformative experiences that had been beforehand past our creativeness.
To assist companions higher perceive the worth AI can unlock, Microsoft commissioned a worldwide examine by means of IDC, titled “Microsoft Companions: Driving Financial Worth and AI Maturity.” The objective is to offer clear insights into how AI drives financial impression for our companions. For this examine, IDC surveyed over 600 companions around the globe. The examine focuses on the financial worth companions understand by means of their collaboration with Microsoft and our expertise—notably with AI. Key findings from the examine present:
- Companion multiplier: For each $1 of Microsoft income, companions who present companies generate $8.45 and companions who develop software program generate $10.93.
- AI progress: AI is a large progress alternative, with GenAI forecasted to develop 86% (2022–2027)—13 instances the general IT market progress.
- Providers companions’ worth: Companions engaged with Microsoft generate a excessive common ratio of income from their very own companies, and AI is additional elevating this. Based mostly on IDC’s Microsoft Companion Financial Worth Survey, 62% of whole associate income comes from companies.
- Software program companions’ worth: Software program improvement companions are tapping into buyer demand for AI by integrating Microsoft AI capabilities into their very own software program and creating new AI purposes.
- Microsoft advantages as a boon to associate companies: The Microsoft AI Cloud Companion Program advantages span a broad set of valued attributes for companions, with an emphasis on elevating associate engagement with AI.
n = 638; Supply: IDC Microsoft Companion Financial Worth Survey, IDC PEVI Mannequin, Might 2024.
Microsoft associate income multiplier
IDC stories that companions centered on offering companies and software program have a better multiplier, and AI is contributing to that development. The examine additionally illustrates that Microsoft companions are bullish on AI, with the bulk stating that AI will enhance their Microsoft-related income and revenue.
n = 638; Supply: IDC Microsoft Companion Financial Worth Survey, Might 2024.
Bain & Firm is a worldwide administration consulting agency that helps companies drive transformative change, specializing in technique, operations, and expertise. With a status for delivering actionable insights and sustainable outcomes, Bain collaborates with organizations throughout varied industries to co-create options that deal with prospects’ largest issues and determine sources of worth from knowledge and AI. These transformations create alternative and drive buyer engagement and companies in numerous levels of the AI journey.
“We needed to associate with a pacesetter and noticed fairly clearly that it was a precedence for us to construct a deep and robust relationship with Microsoft. Particularly with the AI wave, Microsoft is a key associate that a lot of our shoppers need to work with in reworking their companies.”
—Roy Singh, Companion, Bain & Firm
Companion income progress and profitability within the age of AI
Convergent Computing (CCO) is a consulting enterprise based mostly in California with 100 staff, specializing in Information & AI (Azure), Trendy Work, and Safety. CCO has 160 prospects who’re actively engaged in AI, and so they view AI as an accelerator.
“AI is just not solely contributing to the highest line, however it’s additionally elevated the funnel of what we have been doing for the final 10 years as a result of I’ve extra migration and safety jobs as a result of AI drove them.”
—Rand Morimoto, President, Convergent Computing
AI results in progress now and sooner or later
Organizations throughout a wide range of industries are evolving into tech corporations, recognizing the enterprise worth that generative AI brings. A wave of innovation has accelerated AI adoption, reworking and enhancing how we work and reside. Clients and companions worldwide are leaning on Microsoft’s management in knowledge, cloud, safety, and AI innovation. The impression of AI on progress is clear from the expertise Microsoft companions report within the new IDC examine.
Wherever you’re in your cloud and AI transformation journey, Microsoft will help you speed up. Microsoft is dedicated to the success of our companions.
Discover the entire examine to determine essentially the most impactful actions what you are promoting can take within the coming 12 months.
Extra assets:
Supply: IDC, sponsored by Microsoft, “Microsoft Companions: Driving Financial Worth and AI Maturity,” IDC #US52483124, September 2024.
1 IDC Infographic, sponsored by Microsoft, “The Enterprise Alternative of AI,” IDC #US51315823, November 2023.