Matan Cohen Grumi is a multifaceted inventive skilled with a wealthy background in varied fields. At the moment, he serves because the founding inventive director of Pika, an AI-based inventive platform. In his position at Pika, Matan leads the advertising video efforts, specializing in growing new approaches to storytelling and visible content material creation utilizing AI applied sciences.
Matan has intensive expertise within the promoting business, with over twenty years of expertise main inventive and manufacturing groups. He has directed tv commercials for worldwide manufacturers comparable to Adidas, P&G, Nestle, Sabon, and Columbia. Moreover, he has labored as a inventive director and marketing campaign manufacturing supervisor for Israeli Prime Ministers Benjamin Netanyahu in 2015 and Yair Lapid from 2019 to 2022.
Matan is thought for his revolutionary use of AI in inventive tasks, which has made him a distinguished determine within the worldwide AI and artistic communities.
You’re a inventive director and business director with over twenty years of expertise main and creating promoting work for numerous purchasers and classes. Are you able to share some insights on how your position has shifted inside an AI centered firm?
After I first tried Pika for the primary time a few yr in the past, I used to be fascinated by the expertise and instantly began experimenting with it. The preliminary problem was to generate clips with real emotion, which Pika excelled at, and this drew me in. Creating compelling movies with AI requires a shift in method. After 20 years of doing it a sure manner, adapting could be difficult at first. Nonetheless, as soon as you discover your voice and create with the assistance of AI, the infinite prospects make it arduous to let go.
As AI continues to evolve, how do you see the position of inventive administrators and different inventive professionals altering? What expertise do you consider will grow to be extra vital sooner or later?
We’re witnessing a revolution that gives inventive professionals extra methods to visualise complicated and artistic concepts, enabling us to strive crazier ideas. The convenience of execution permits us to visualise extra concepts and curate the perfect outcomes, opening a world of inventive prospects.
Are you able to elaborate on how Pika’s AI collaborates with human creators? What processes do you could have in place to make sure that creativity prospers alongside technological innovation?
Pika is a software that helps customers visualize their concepts, making it straightforward for everybody. Each video created on our platform is a collaboration between the individual with the thought and our expertise that brings it to life. All of it begins with an individual and an concept.
How do you foresee AI video expertise like Pika’s impacting cultural expressions and storytelling throughout totally different societies?
As creating beautiful movies turns into simpler, our platform will allow thousands and thousands of individuals to visualise their concepts in video type, just like how cell phone cameras democratized images 15 years in the past. This accessibility will considerably influence cultural expressions.
Given your intensive background in conventional media, how have you ever tailored storytelling strategies from TV and branding for AI-driven platforms? What distinctive benefits does AI provide in reworking these narratives?
The principle benefit is the sense that something is feasible. For the primary time, now we have a software that may remodel any concept into a surprising visible from textual content. This looks like magic to me, even after two years. Nice concepts can now be simply executed, which continues to be wonderful
What position can AI play in democratizing content material creation?
As I discussed, AI makes the visualization of concepts fast and virtually free in comparison with conventional strategies. This democratizes content material creation, permitting anybody to carry their concepts to life.
How do you retain your staff impressed and revolutionary in a discipline that’s as quickly altering as AI? Are there explicit methods or practices that assist keep excessive ranges of inventive output?
I draw inspiration from sudden locations. Creativity typically entails connecting unrelated dots in a manner that is sensible. This method influences our advertising methods and product improvement. As extra firms enter the sector, it is essential to face out and differentiate ourselves.
Wanting forward, what rising tendencies in AI do you expect will most importantly affect the collaboration between AI and artistic professionals over the following 5 years?
It is arduous to foretell, however AI will proceed to empower inventive professionals. Nonetheless, I consider that the human contact and expertise will stay important to rise above the huge quantity of AI-generated content material. The democratization course of is unimaginable and can foster a brand new technology of expertise, however the pursuit of latest artwork kinds that encourage us will all the time drive creativity.
Readers who want to study extra ought to go to Pika.
