Meta simply introduced a brand new generative AI mannequin to assist customers flip easy textual content into pictures, movies, and audio clips.
Meta Film Gen permits customers to enter textual content and routinely generate new movies, personalize movies, do video enhancing, and generate audio, all of which is educated on a “mixture of licensed and publicly accessible datasets.”
If that appears quite a bit like OpenAI’s Sora, that is as a result of it’s fairly related. However Film Gen builds upon Meta’s earlier work with AI — you may keep in mind, and even use, Llama Picture, as an example. However Film Gen is the third wave of its generative AI work, which Meta says combines all of its earlier modalities. “Much like earlier generations,” Meta wrote in a weblog publish, “we anticipate these fashions enabling varied new merchandise that might speed up creativity.”
Meta notes that “generative AI is not a alternative for the work of artists and animators,” however says the corporate “consider[s] within the energy of this expertise to assist individuals specific themselves in new methods and to supply alternatives to individuals who won’t in any other case have them.”
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“Our hope is that maybe sooner or later sooner or later, everybody can have the chance to convey their inventive visions to life and create high-definition movies and audio utilizing Film Gen,” the weblog publish reads.
The whole publish about this new expertise is targeted on the longer term, noting that you could’t truly use Film Gen but.
Chris Cox, Meta’s chief product officer, wrote on Threads that the corporate is not “able to launch this as a product anytime quickly — it is nonetheless costly and technology time is just too lengthy — however we wished to share the place we’re for the reason that outcomes are getting fairly spectacular.”
The corporate stated it was seeking to tweak the mannequin within the lead-up to it hitting the general public.
“As we proceed to enhance our fashions and transfer towards a possible future launch, we’ll work carefully with filmmakers and creators to combine their suggestions,” Meta wrote within the weblog publish. “By taking a collaborative strategy, we wish to guarantee we’re creating instruments that assist individuals improve their inherent creativity in new methods they might have by no means dreamed can be doable. Think about animating a ‘day within the life’ video to share on Reels and enhancing it utilizing textual content prompts, or making a personalized animated birthday greeting for a pal and sending it to them on WhatsApp. With creativity and self-expression taking cost, the chances are infinite.”
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Synthetic Intelligence
Meta