Delivering innovation and connecting communities, IBC2024 is the place the way forward for the worldwide media and leisure trade is redefined. IBC brings collectively the inventive, know-how, and enterprise communities to collaborate, be taught, and unlock new alternatives by energizing the market, enabling content material in every single place, and exploring new developments. Microsoft is worked up to take part in IBC’s occasion once more this yr in Amsterdam and we sit up for seeing you. Right here’s the best way to take advantage of your time with us on the occasion.
Be part of Microsoft at IBC2024
At Microsoft, AI isn’t only a buzzword; it’s a transformational drive that’s revolutionizing the best way folks work, collaborate, and innovate. Whether or not you wish to optimize your operations, unlock new monetization alternatives, or empower your content material creators, at IBC2024 you will note how we have now moved past the AI hype and are deploying this know-how with cutting-edge options tailor-made particularly for the media trade.
The chance to have interaction with so many purchasers, companions, and colleagues throughout this action-packed occasion deepens my pleasure and optimism for the way forward for our trade. I at all times depart from Amsterdam feeling impressed by the creativity, innovation, and thought management showcased throughout the panels and displays. Above all, it’s a pleasure to meet up with everybody and make new connections.
The best way to take advantage of your time with Microsoft at IBC2024
Go to our sales space (situated in Hall14, A14) to expertise how we’re reimagining media with AI
- Discover the facility of AI: Unleash your creativity by crafting your individual avatar with the help of Microsoft Designer. Remodel your self right into a whimsical cartoon, a basic Renaissance portray, a superhero character, or any fantastical creation you’ll be able to think about. Let the enjoyable start!
- Attend our demos: We have now an awesome lineup of demos showcasing how one can optimize your operations, unlock new monetization alternatives, and empower your content material creators with cutting-edge Azure merchandise and Microsoft companions.
- Improve content material searches with pure language scene descriptions by integrating new multimodal capabilities from Azure AI with IPV’s Curator Media Asset Administration (MAM) product. Demonstrated by IPV.
- Confirm genuine content material utilizing Microsoft’s Content material Integrity suite, which offers end-to-end Coalition for Content material Provenance and Authenticity (C2PA). Determine rogue viewing classes to fight piracy in real-time, utilizing EZDRM’s anti-piracy proof of idea (POC). Offered by Content material Integrity.
- Analyze e-mail advertising and marketing lists and predict person habits: Uncover strategic insights and optimize advertising and marketing campaigns utilizing Yobi’s engine. Demonstrated by Yobi.
- Create an interactive second-screen expertise designed to accompany free ad-supported streaming tv (FAST) channel distribution, utilizing the combination of Microsoft Azure PlayFab and Azure OpenAI Service. This interactive e-commerce expertise highlights how viewers can seamlessly work together with content material, driving deeper engagement and new monetization alternatives. Showcased by OBT Reside.
- Leverage AI assisted storytelling throughout script, manufacturing, and postproduction for content material creation. Offered by Assist Companions.
- Preserve the unique speaker’s voice utilizing Azure AI-powered video translation providers, that includes contextually correct translation with voice cloning. Demonstrated by Cognizant.
- Go to the Microsoft Copilot lounge: The lounge will spotlight varied Copilot purposes throughout the media ecosystem, together with a sophisticated excessive (OTT) platform demo by UIC Digital and PwC, integrating AI copilot capabilities for personalised, real-time interactions and insights utilizing sports activities content material. A advertising and marketing demo will present the facility of Copilot and Microsoft Cloth for data-driven conversations. Assist Companions will showcase a sequence of content material creation copilots spanning script evaluation, casting and manufacturing, and enhancing.
Study extra from Microsoft and trade consultants at these insight-packed content material classes
- Remodeling Media Manufacturing with AI: Insights and Improvements
Be part of consultants from Microsoft, Disney, Adobe, and Assist Companions as they discover AI’s transformative impression on media manufacturing. This panel will showcase real-world purposes for scriptwriting, storyboarding, manufacturing administration, and post-production enhancements, with insights drawn from energetic AI tasks—highlighting effectivity positive factors and innovation. Happening in Corridor 14, Content material All over the place Theater on Saturday, September 14, 2024 from 1:30 PM to 2:10 PM CEST. - Unlocking Monetization panel
Discover how rising information science, machine studying, and conversational AI are revolutionizing media monetization. This session covers first-party consented information, linked TV, and second-screen apps driving omni-channel e-commerce experiences. Find out how these developments are reshaping shopper demand and opening new monetization avenues for media manufacturers. Happening in Corridor 14, Content material All over the place Theater on Sunday, September 15, 2024 from 12:15 PM to 12:35 PM CEST.- Offered by Microsoft, Yobi, and Fremantle.
- AI-Powered Interactive Advertising and marketing: Bringing Characters to Life
Be part of Microsoft as we discover how generative AI and Azure are revolutionizing the creation of digital characters and animated storytellers. This session will show how studios can streamline previsualization workflows and improve promotional advertising and marketing for animation. Uncover how these AI-powered applied sciences are broadly relevant throughout the media trade for bringing characters to life. Happening in Corridor 14, Content material All over the place Theater on Friday, September 13, 2024 from 12:15 PM to 12:35 PM CEST.- Offered by Microsoft and Assist Companions.
Meet the Microsoft crew
Confirmed attendees up to now embody:
- Silvia Candiani, Vice President Worldwide Telecommunications, Media and Gaming.
- Paige Johnson, Vice President International Media and Leisure Business Advertising and marketing.
- Simon Crownshaw, Worldwide Technique Director Media and Leisure.
- Andy Seaside, Chief Know-how Officer of Media and Leisure.
- Federico Suria, EMEA Regional Enterprise Lead Telecommunications and Media.
- Andrew Jenks, Director of Media Provenance and Government Director of the Coalition for Content material Provenance and Authenticity at Microsoft.
- Craig Ashley, Director International Media and Leisure Business Advertising and marketing.
Be part of Microsoft at IBC2024 to see how we’re reimagining media with AI. We’re wanting ahead to seeing you!
Microsoft permits media organizations to attain extra by way of a trusted and safe platform, constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. Extra info could be discovered on the Microsoft media and leisure trade options web site.
Microsoft at IBC2024
Acquire essential insights, share experience, and unlock enterprise alternatives
Silvia Candiani leads Microsoft’s Worldwide Telecommunications, Media and Gaming Business, overseeing trade technique, go-to-market plan, ecosystem progress, and answer growth. Silvia was previously CEO of Microsoft Italy, targeted on accelerating digital transformation. Previous to Microsoft, Silvia led Client Advertising and marketing for Vodafone in Italy and was beforehand a marketing consultant at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi College and an MBA from INSEAD. Silvia can be a member of the Bocconi College Alumni Advisory Board and Lavazza Group.