It’s “a brand new instrument for communication,” says Gabe Goh, the lead designer on the generator at OpenAI. Kenji Hata, a researcher at OpenAI who additionally labored on the instrument, places it a distinct method: “I believe the entire concept is that we’re going away from, like, stunning artwork.” It may well nonetheless do this, he clarifies, however it should do extra helpful issues too. “You’ll be able to truly make pictures give you the results you want,” he says, “and never simply simply take a look at them.”
It’s a transparent signal that OpenAI is positioning the instrument for use extra by artistic professionals: assume graphic designers, advert companies, social media managers, or illustrators. However in coming into this area, OpenAI has two paths, each troublesome.
One, it might goal the expert professionals who’ve lengthy used applications like Adobe Photoshop, which can be investing closely in AI instruments that may fill pictures with generative AI.