Perplexity searches are actually shoppable with a Perplexity Professional subscription.
Right now, the AI-driven search engine unveiled “Purchase with Professional,” a purchasing assistant inside Perplexity searches that offers you a one-click purchasing expertise. In the event you’re researching merchandise, or some form of shopping-related question, Perplexity contains merchandise in its responses that may be purchased on the web page — so long as your cost information is saved within the app.
Search outcomes embrace related product information to tell your purchases by evaluating costs and options. To sweeten the deal, Perplexity can be providing free delivery.
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How Perplexity compares to Google and OpenAI
Purchase with Professional is on the market with a Perplexity Professional subscription, which prices $20 a month. However notably, Perplexity does not earn a fee from purchases like Google Procuring — for now. “We’ve no concrete plans to introduce affiliate income,” mentioned Perplexity spokesperson Sara Platnick. “However it’s additionally not off the desk.” Not less than for now, it appears like a solution to entice Perplexity customers to improve to Professional.
Perplexity has gained consideration as competitor to Google and OpenAI by providing a mix of AI-generated and real-time responses from the online. It is like a hybrid of Google Gemini and Google’s AI overviews or OpenAI’s new ChatGPT Search. Nevertheless, like different generative AI chatbots educated on publicly out there content material, it has confronted accusations of violating copyright and trademark legal guidelines. Whereas Perplexity battles infringement lawsuits, it’s charging ahead with monetizing AI-powered search outcomes.
It isn’t an AI agent, as in, it does not carry out multi-step duties — a function that is shaping as much as be an enormous theme within the coming yr. However shoppable search outcomes may very well be a stepping stone to this autonomous function that firms like Google and OpenAI are anticipated to launch quickly.
Together with the AI purchasing assistant, Perplexity additionally introduced a Service provider Program for retailers to share product specs with the app. In flip, collaborating retailers will get an elevated likelihood of product suggestions and buying knowledge about their merchandise. Perplexity is not sharing particular person shopping habits with retailers, Platnick confirmed to Mashable.
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