This sponsored session was offered by Ford Professional at MIT Expertise Assessment’s 2024 EmTech MIT occasion.
A decarbonized transportation system is a crucial pre-requisite for a sustainable economic system. Within the transportation trade, the street to electrification and higher expertise adoption can even improve enterprise backside traces and cut back downstream prices to tax payers. Specializing in early adopters comparable to first responders, native municipalities, and small enterprise homeowners, we’ll talk about frequent misconceptions, obstacles to adoption, implementation methods, and the way these insights carry over into wide-spread adoption of rising expertise and electrical autos.
In regards to the speaker
Wanda Younger, World Chief Advertising and marketing & Expertise Officer, Ford Professional
Wanda Younger is a visionary model marketer and digital transformation knowledgeable who thrives on the intersection of name, digital, expertise, and knowledge; paired with a deep understanding of the patron mindset. She gained her expertise working for the biggest manufacturers in retail, sports activities & leisure, client merchandise, and electronics. She is a profitable model marketer and alter agent that organizations search to drive digital and knowledge transformation – a Chief Expertise Officer years earlier than the title was invented. In her roles managing a number of notable manufacturers, together with Samsung, Disney, ESPN, Walmart, Alltel, and Acxiom, she developed data of the interconnectedness of name, digital, and knowledge; of the significance of buyer expertise throughout all touchpoints; the facility of knowledge and localization; and the in-the-trenches accountability to drive outcomes. Now at Ford Professional, the Industrial Division of Ford Motor Firm, she is concentrated on serving to develop the newly-launched division and model which solely Ford can provide industrial prospects – an built-in lineup of autos and providers designed to fulfill the wants of all companies to maintain their productiveness on tempo to drive progress.
Younger loved a collection of firsts in her profession, together with launching ESPN+, growing Walmart’s first social media presence and constructing 5000 of their native Fb pages (that are nonetheless dwell right now and proceed to scale), growing the primary weather-triggered advert product with The Climate Firm, designing an advert product with Google known as Native Stock Adverts, being a part of staff who took Alltel Wi-fi personal (which later offered to Verizon Wi-fi), launching the Acxiom.com web site on her first Mom’s Day together with her daughter on her lap. She serves on the board of or is concerned in quite a few trade memberships and has been the recipient of many prestigious awards. Younger obtained a Bachelor of Arts in English with a minor in Promoting from the College of Arkansas.