In a previous article, I described how one can entry your private knowledge that’s saved and utilized by the front-line, consumer-facing corporations that we interact with each day. These embrace retailers, social media, cell suppliers, monetary service companies, and plenty of others. I explored learn how to use numerous machine studying fashions and visualizations to find how these corporations understand you.
Within the strategy of engaged on that article, I found that the front-line companies often share our private knowledge with one other set of corporations commonly known as knowledge brokers or knowledge aggregators (hereafter referred to aggregators). Aggregators improve our knowledge with different varieties of knowledge sourced from public data, different aggregators, and comparable sources to create profiles of us. They then promote the profiles again to consumer-facing corporations and different organizations for advertising or different functions.
My curiosity was aroused: Simply what varieties of knowledge do these aggregators maintain about me? What number of options do they retailer? Are there main varieties of knowledge that particular person aggregators deal with? And if there are, what does that inform me about their end-customers? What industries are these end-customers in, and what private knowledge do…