New-Technology Advertising and marketing Combine Modelling with Meridian | by Benjamin Etienne | Feb, 2025

Let’s now use the Meridian library with information. Step one is to put in Meridian with…

Optimising Budgets With Advertising and marketing Combine Fashions In Python | by Ryan O’Sullivan | Jan, 2025

Half 3 of a hands-on information that will help you grasp MMM in pymc Picture by…

A Story of Lengthy Tails: Why Uncertainty in Advertising and marketing Combine Modelling is Vital | by Javier Marin | Nov, 2024

“Particulars matter. It’s price ready to get it proper.” — Steve Jobs 23 min learn ·…

Calibrating Advertising Combine Fashions In Python | by Ryan O’Sullivan | Nov, 2024

Half 2 of a hands-on information that will help you grasp MMM in pymc Person generated…

Advertising Combine Modeling (MMM): Keep away from Biased Channel Estimates | by Felix Germaine | Oct, 2024

Study which variables it’s best to and mustn’t bear in mind in your mannequin Photograph by…

Mastering Advertising and marketing Combine Modelling In Python | by Ryan O’Sullivan | Sep, 2024

Half 1 of a hands-on information that can assist you grasp MMM in pymc Person generated…