The right way to Set Bid Guardrails in PPC Advertising | by Jose Parreño | Oct, 2024

With out controls, bidding algorithms might be fairly risky. Discover ways to shield efficiency by way…

The right way to Calculate the Elasticity of Bids in PPC Advertising | by Jose Parreño | Oct, 2024

Elasticity of costs is the bread and butter of econometrics. However, how can we apply elasticity…