The Obtain: promoting by way of AI, and Congress testing tech

That is in the present day’s version of The Obtain, our weekday e-newsletter that gives a each day dose of what’s happening on the earth of expertise.

Your most essential buyer could also be AI

Think about you run a meal prep firm that teaches folks the right way to make easy and scrumptious meals. When somebody asks ChatGPT for a advice for meal prep corporations, yours is described as difficult and complicated. Why? As a result of the AI noticed that in one among your adverts there have been chopped chives on the highest of a bowl of meals, and it decided that no person goes to wish to spend time chopping up chives.

It might appear odd for corporations or manufacturers to be aware of what an AI “thinks” on this approach but it surely’s already changing into related as shoppers more and more use AI to make buy suggestions.

The tip outcomes could also be a supercharged model of search engine marketing (search engine marketing) the place ensuring that you simply’re positively perceived by a big language mannequin may change into some of the essential issues a model can do. Learn the complete story

—Scott J Mulligan

Congress used to guage rising applied sciences. Let’s do it once more.

The US Workplace of Expertise Evaluation, an unbiased workplace created by Congress within the early Nineteen Seventies, produced some 750 stories throughout its 23-year historical past, assessing applied sciences as diversified as digital surveillance, genetic engineering, hazardous-waste disposal, and distant sensing from outer house.

The workplace functioned like a debunking arm. It sussed out the snake oil. Lifted the lid on the Mechanical Turk. The stories noticed by the alluring gleam of overhyped applied sciences. 

Within the years since its unceremonious defunding in 1995, perennial calls have gone out: Rouse the workplace from the useless! However, with advances in robotics, massive information, and AI programs, these calls have taken on a brand new degree of urgency. Learn the complete story

—Peter Andrey Smith

This story is from the following version of our print journal, which is all about relationships. Subscribe now to learn it and get a replica when it lands on February 26!

How generative AI is altering on-line search

Generative AI search, one among MIT Expertise Evaluate’s 10 Breakthrough Applied sciences of 2025, is ushering a brand new period of the web. Regardless of fewer clicks, copyright fights, and generally iffy solutions, AI may unlock new methods to summon all of the world’s information. Our editor in chief Mat Honan and government editor Niall Firth explored how AI will alter search in a stay half-hour Roundtables session yesterday. Watch our recording of their dialog.

MIT Expertise Evaluate Narrated: The weeds are profitable

Because the local weather modifications, genetic engineering will probably be important for rising meals. However is it making a race of superweeds? That is our newest story to be become a MIT Expertise Evaluate Narrated podcast, which we’re publishing every week on Spotify and Apple Podcasts. Simply navigate to MIT Expertise Evaluate Narrated on both platform, and observe us to get all our new content material because it’s launched. 

The must-reads

I’ve combed the web to seek out you in the present day’s most enjoyable/essential/scary/fascinating tales about expertise.

1 Electrical energy demand is about to soar globally
On present traits, we’ll add the equal of Japan’s complete consumption annually between now and 2027. (The Verge)
+ China is planning to spice up its power storage sector to deal with a surge in demand. (South China Morning Put up $)
+ Why synthetic intelligence and clear power want one another. (MIT Expertise Evaluate

2 How Israel makes use of US-made AI to wage conflict
Its use of OpenAI and Microsoft skyrocketed after October 7 2023. (AP)
+ OpenAI’s new protection contract completes its army pivot. (MIT Expertise Evaluate
+ How the drone battles of Ukraine are shaping the way forward for conflict. (New Scientist $)

3 Google’s AI efforts are being marred by turf wars 
It has lots of people engaged on AI, and so they’re not all pulling in the identical path. (The Data $)

4 OpenAI’s ex-CTO has launched a rival lab
Pondering Machines will concentrate on how people and AI can work collectively higher. (Axios)

5 Humane’s AI Pin is useless 
HP is shopping for most of its belongings for $116 million, which is sort of the climbdown from being valued at almost $1 billion. (TechCrunch

6 Tech IPOs maintain getting delayed
Everybody’s ready for extra certainty and stability. However there’s no signal of it arriving. (NYT $)

7 Scientists within the US really feel beneath siege
Sweeping layoffs, funding freezes and government orders are actually beginning to chunk. (NBC)
+ It’s probably solely the beginning of an extended battle over how analysis can and will probably be finished in the USA. (The Atlantic $)

8 China might use Tesla as a pawn in US commerce negotiations
That provides it numerous leverage to make use of, if it needs. (Gizmodo)

9 Researchers have linked a gene to the emergence of spoken language
That is cool, and will even sooner or later probably assist folks with speech issues. (ABC)

10 The probabilities of an asteroid hitting us in 2032 simply went up
Higher attempt to actually savor the following seven years, simply in case. (New Scientist $)

Quote of the day

“Effectively, he’s incorrect.”

—A fired Federal Aviation Administration worker responds to Elon Musk’s declare that nobody who works on security was laid off in a latest spherical of job cuts, Rolling Stone stories. 

The massive story

A quick, bizarre historical past of brainwashing

puppet person silhouette on a red network with an eye, an angry dog, the hammer and sickle, and a gun

SHIRLEY CHONG


April 2024

On a spring day in 1959, conflict correspondent Edward Hunter testified earlier than a US Senate subcommittee investigating “the impact of Pink China Communes on the USA.”

Hunter mentioned a brand new idea to the American public: a supposedly scientific system for altering folks’s minds, even making them love issues they as soon as hated.

A lot of it was baseless, however Hunter’s sensational tales nonetheless grew to become an essential a part of the disinformation and pseudoscience that fueled a “mind-control race” throughout the Chilly Warfare. US officers ready themselves for a psychic conflict with the Soviet Union and China by spending thousands and thousands of {dollars} on analysis into manipulating the human mind.

However whereas the science by no means precisely panned out, residual beliefs fostered by this weird battle proceed to play a job in ideological and scientific debates to today. Learn the complete story.

—Annalee Newitz

We are able to nonetheless have good issues

A spot for consolation, enjoyable and distraction to brighten up your day. (Bought any concepts? Drop me a line or skeet ’em at me.)

+ I assume this have to be the gator equal of a physique scrub in a spa. 
+ You actually could make something with Lego bricks.
+ The key to sticking to any train routine? You must take pleasure in it! 
+ There are few issues extra comforting than recipes that mix cheese and pasta.